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Who is the Closet Trading Company Customer?

The Closet Trading Company clothing boutique customer base

Over the last few years, sustainable fashion has grown into a viable $64 billion industry. According to a recent study, it is expected to overtake fast fashion by 2025. It is no longer just a local, community-driven hobby—it’s a priority for eco-conscious consumers.

At its core, the rise of sustainable fashion is fueled by Gen Z, who have embraced it faster than any other generation. At The Closet Trading Company, it’s our mission to provide sustainability-minded, fashion-forward consumers with the hottest styles from designer and premium brands in a more accessible and sustainable way.

The Rise of High-End Resale Clothing

Not only is Gen Z more environmentally conscious than previous generations, but they’re also more eager to support sustainable brands through their buying habits. Today, Gen Z accounts for nearly 21 percent of the total U.S. population with $350 billion in spending power—an impact impossible to deny in today’s economy.

The shopping habits of Gen Z are shaping the circular economy, placing a greater focus on their favorite brands’ values and commitment to sustainability over the desire for a product. Above all else, they’re leveraging their buying power to force change by choosing inclusive, sustainable, and authentic brands.

At the same time, a focus on convenience has led to the rise of online shopping and the need for more accessible fashion. Today’s consumers want to shop for the latest styles, but they don’t want the environmental impact of fast fashion.

In sum, there’s a growing appetite for high-end resale clothing, especially among Gen-Z consumers. A sustainable boutique is a win-win for everyone: Consignors get to offload items they’ve outworn, and shoppers get to add these high-end pieces to their closets at affordable prices, all helping to extend the life of the clothing.

Bring Sustainable Fashion to Your Community

Wondering how to turn your passion for sustainability into a rewarding career? A luxury consignment boutique might be the right option for you.

Since our first location opened in 2003, we’ve seen the idea of buying and selling consignment fashion become mainstream. What’s more, sustainable boutiques thrived during the pandemic, with more consumers leaning toward sustainability in a time of crisis. Today, high-end resale clothing stores are a viable franchise model—even for first-time entrepreneurs without any business experience.

Our ideal designer boutique franchise candidate is motivated, ambitious, and willing to learn. Most importantly, our franchisees embrace The Closet Trading Company values—from promoting sustainability in their community to creating an inclusive, inviting shopping experience.

We go the extra mile to empower our franchisees with ongoing guidance, marketing materials, and more. We’re here to make it easier for eco-conscious shoppers to find the hottest styles—and we’re setting the gold standard with our consignment boutique online opportunities. With one-of-a-kind web sale opportunities, our franchisees can optimize sales while catering to a new generation of online consignment fashion shoppers.

Build Your Own Sustainable Boutique

At TCTC, our mission is to empower aspiring entrepreneurs with sustainable business opportunities across the United States. Our affordable consignment boutique franchise creates a truly unique opportunity to bring high-end resale clothing to your local marketplace.

Ready to transform your community with sustainable fashion? Contact our franchise development team to take the first step in your journey toward entrepreneurship.


Interested in Franchising?

Owning your own upscale boutique is a fun and rewarding experience, TCTC franchise can get you there.

APPLY NOW
December 22, 2021/by Johanna Zlenko
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